Work

PUP

Robot Writes Love Songs

Ella Henderson

Risk It All

Vans

Record Store Day

Airbnb

Father & Son Adventure

K.FLay

Nothing Can Kill Us

airbnb

The Anniversary

Joe Freshgoods x Converse

A Shirt To Sleep In

Rae

Glow With CBD

Sarah Proctor

Tired

Courtney Barnett

Write a list of things…

Twisted Tea

Vince Wilfork

Nothing Nowhere

Piece of You

Coheed & Cambria

Shoulders

Travie McCoy

Loved Me Back to Life

EBay Sneakers

Taste

EBay Sneakers

Grandma

EBay Sneakers

Don’t Crease

Ebay Sneakers

Toothbrush Clean

eBay Sneakers

New High Low

Ebay Sneakers

Horror Scuff

Sarah Proctor

Worse

Thrice

Scavengers

Ebay Sneakers

Sniff

The Living Tombstone

Long Time Friends

Cavetown

Ur Gonna Wish U Believed Me

WeBuyAnyCar.com

Get In, Get Out, Get Paid

Vans

Custom Culture

Conan Grey

Astronomy

Victoria Justice

Stay

Walt Disney World

#happyplace

All Time Low

Once In A Lifetime

Moon Taxi

Say

Nothing Nowhere

Upside Down

Foster ft Sody

Fools Can’t Help Falling In Love

Rae

Shine

Vans

Go Skate

ILLENIUM

Hearts On Fire

Corey Taylor

Samatha’s Gone

Local Natives

Lemon ft Sharon Van Etten

Press Pause ft Chrissie Fit

Pink

JXDN

Better Off Dead

The Home Depot

Gameday Spaces

Bad Cat Amps

Anthem

Acre Mezcal

The Unknown

Sunday Funday

The Funday

Bulleit

Creds

Corey Taylor

Black Eyes Blue

Movements

Don’t Give Up Your Ghost

Skillz App

Dog Attack

Converse X Aon Brasi

Create At Home

Bulleit

Sustainability

Corey Taylor

CMFT Can’t Be Stopped

Short Film

Quiet Hearts

Converse

Creativity Can’t Be Quarantined

Hayley Orrantia

Find Yourself Somebody

Ingrid Andress

The Stranger

Skittles Dips

Adam Rippon

Shallou

Older ft Daya

All Time Low

Some Kind of Disaster

Rae Wellness

Manifesto

Kid Buu

Blunt ft. Blac Youngsta

Degree

The Devil’s Music

Highly Suspect

16

Twix

Matt Cutshall

AARP

Rewards

The Faim

Humans

Misterwives

Why Why Why

M&Ms

Hazelnutmania

Pelican

Find Life

Kid Buu

Sauce

Fitz & The Tantrums

All The Feels

Qdoba

Daydreamer

Go Skateboarding

Break Barriers

The Glorious Sons

Panic Attack

Gnash

Broken Hearts Club

GNASH

Imagine If

Hayley Orrantia

If I Don’t

Bailey Bryan

Perspective

Silent Rival

Die A Little

Elhae

Sanctuary ft Big Krit

Elhae

Hennessy

Zavia Ward

100 Ways

William Singe

Please

Powerade

Power Through

Folgers

Real Heroes

Fever 333

Burn It

Google Cloud x Nasa

The Search For Life

Picture This!

One Drink

Phantoms ft Vanessa Hudgens

Lay With Me

West Coast Massive

High & Low

Kim Petras

I Don’t Want It At All

Glossier

You Look Good

Ritani

The Right Ring

Under Armour + Samsung

FIRSTS

Snap Inc.

Skaters

Tommy Hilfiger x GIGI Hadid

Roll Deep

GoToMeeting

Work Together

Melanie Martinez

Pity Party

Miya Folick

Deadbody

Adidas

Discover Yourself

Creatives

Brent Campanelli

Daniel Centrone

DJay Brawner

Felicity Jayn Heath

Joe Mischo

Lewis Cater

Max Moore

Neil Favila

Nem Perez

Paul B. Cummings

Slater Dixon

Brent Campanelli

Bio

blackbear

@ my worst

Milkbone

Derek Theler

Audrey Mika

Excuses

MTV VMAs

Lil Yachty

Walmart

Mario Lopez

JORDAN SUASTE

Patience

Lost Boy Crow

VALLEYHEART

MTV VMA

Josh Peck

PHIL GOOD

HOW DO I FEEL

1990Nowhere

BUKOWSKI

ZEALYN

So Damn Charming

A Will Away

SPITTIN CHICLETS

Bitters

Stole Your Car

HP

All Nighter

Blake Rose

Rollerblades

A Will Away

Karma

HUNDREDTH

BOTTLE IT UP

BOOHOO

HENNESSY CAROLINA

GALLERY DEPT

SS

McDonald's

BigMac

Pepsi

Halftime Show

McDonald's

McCafe w/ Harry Shum Jr.

Critter

Flintstones

Scotty Sire

Don’t Be Sad

1990nowhere

Sour

Daniel Centrone

Folgers

Real Heroes

The Menzingers

Anna

Sean Kingston

Darkest Times

Powerade

Power Through

G-Shock

Fortitude

nothing,nowhere.

clarity in kerosene

Dronemax

What Powers You

Sean Kingston

Love is Wonderful

Zay Hilfigerrr & Zayion McCall

Juju & The Beat

DJ Mustard

Ridin’ Around

DJay Brawner

Bad Cat Amps

Anthem

Vans

Record Store Day

Highly Suspect

16

Vans

Custom Culture

Melanie Martinez

Pity Party

Danny Ocean

Me Rehúso

Snapchat

Birthday

Pelican

Find Life

Corey Taylor

Samatha’s Gone

Corey Taylor

CMFT Can’t Be Stopped

Fever 333

Burn It

GNASH

Imagine If

Highly Suspect

Little One

Corey Taylor

Black Eyes Blue

Travie McCoy

Loved Me Back to Life

Snap Inc.

Skaters

Gnash

Broken Hearts Club

Thrice

Scavengers

Skullcandy

Air Raid

Felicity Jayn Heath

Rezz ft Dove Cameron

Taste of You

Clara Fable

Cherry Ripe

Clara Fable

Jennifer’s Body

MXMS

Death Row

Joe Mischo

Rose Villain

Il Diavolo Piange

DE'WAYNE JACKSON

FAMILY TREE

Ryan Caraveo

Daisies

WeBuyAnyCar.com

Get In, Get Out, Get Paid

Cheat Codes ft. Marc E. Bassy

Do It All Over

De'Wayne

Walking to Work

Ryan Caraveo

Thrivin

Conan Gray

Comfort Crowd

Waterparks

Not Warriors

Short Film

Quiet Hearts

Sour Face

Human Killer

The Glorious Sons

Panic Attack

Zen Foods

Eating Healthy

Skoles

Crazy

KCAMP

Hoola Hoop

Crumb

BNR

Seatgeek x MLS

Sharing

Beach Season

Time & Place

Stefan James

Temptation

Kid Buu

Blunt ft. Blac Youngsta

Candy Club

Straight To Your Door

KCamp

Racks Like This

Go Skateboarding

Break Barriers

Care

Manifesto

The Faim

Humans

Ryan Caraveo

Murda

Kid Buu

Sauce

Vans

Go Skate

Skillz App

Dog Attack

De'Wayne

I Know Something

Lewis Cater

Sarah Proctor

Worse

Ella Henderson

Risk It All

All Time Low

Some Kind of Disaster

Cavetown

Ur Gonna Wish U Believed Me

Sarah Proctor

Tired

Stand Atlantic

Blurry

The Hunna

Young & Faded

IKEA

This is Our IKEA Greenwich

Pendulum

Nothing for Free

Sum 41

45 (A Matter of Time)

World Animal Protection

You Are What You Eat

Neck Deep

In Bloom

The Living Tombstone

Long Time Friends

Hot Milk

Take Your Jacket

Hyper X

We’re All Gamers

GREGGS

#GetYours Cappuccino

Max Moore

All Time Low

Once In A Lifetime

Airbnb

Father & Son Adventure

Foster ft Sody

Fools Can’t Help Falling In Love

Nothing Nowhere

Piece of You

JXDN

Better Off Dead

Moon Taxi

Say

Converse X Aon Brasi

Create At Home

Coheed & Cambria

Shoulders

Bulleit

Creds

Converse

Creativity Can’t Be Quarantined

Nothing Nowhere

Upside Down

Bulleit

Sustainability

airbnb

The Anniversary

All Time Low

Sleeping In

Gucci Highwaters

Straight Jacket

New Found Glory

Greatest of All Time

Chloe M

Kindergarten

Neil Favila

Rae Spring 2020

Champs x Adidas

Rich The Kid

House of Marley

Welcome

Lil Wayne x Uggs

Discover

Quincy Davis

Intermix

My Time

Fila

Discover

Karen Civil

House Of Marley

Adidas

Terror Jr

Lil Yachty

Eric Andre

RAE FALL 2020

Nem Perez

Bio

Walt Disney World

#happyplace

Elhae

Hennessy

Walt Disney World

Private: 50th Anniversary

Elhae

Sanctuary ft Big Krit

Joe Freshgoods x Converse

A Shirt To Sleep In

Audio Push

Shine

Skizzy Mars

Do You There

Walt Disney World

More Now Than Ever

Stance

360

Paul B. Cummings

Bio

Rick & Morty

Live Action

StateFarm

Badge Badger

KMart

Holiday Points

Hotels.com

Jessica

Bad Times At The El Royale

Extended Stay

Dunkin Donuts

Be The Champion

Doritos

Dance Mix

Taco Bell

National Taco Day

Ready Player One

Grow Up

Pet Sematary

Resurrection Group

Key & Peele

Keanu

Deadpool 2

The Octagon

Subway (Stop Motion)

Make Fresh

Taco Bell

Defend Yourself

Slater Dixon

Degree

The Devil’s Music

Twix

Matt Cutshall

Under Armour + Samsung

FIRSTS

Skittles Dips

Adam Rippon

LaCie

Fuel

Catapult King

Money Fling

Nike

House of Hoops

AT&T

Blue Carpet

Twisted Tea

Jake Franklin

Midea

#acupgrade

Twisted Tea

Vince Wilfork

Nothing Can Kill Us

RAE FALL 2020

Neil Favila

Rae Spring 2020

Neil Favila

Eric Andre

Neil Favila

Lil Yachty

Neil Favila

Terror Jr

Neil Favila

House of Marley London

Lil Wayne x Uggs

Neil Favila

Adidas

Neil Favila

House Of Marley

Neil Favila

Fila

Neil Favila

Footwear

Kiersten Stevens

Fuji

Kiersten Stevens

SOCIAL MEDIA GIFS

Ian Shiver

Squash Blossom

Ian Shiver

Veil

Ian Shiver

Quill

Ian Shiver

Private Chef Club

Ian Shiver

Kodak

Ian Shiver

Cosmetics

Ian Shiver

People & Fashion

Ian Shiver

Cannabis

Ian Shiver

Beverage

Ian Shiver

Food

Ian Shiver

SoFi

Kiersten Stevens

Various

Kiersten Stevens

Photo Project

who we are

Our inspiration is you. At Tuff Contender, our main goal is to create content inspired by the human condition. We believe in diverse characters told through the lens of diverse creatives. We partner with clients to create visuals that push the storytelling medium. From inception to delivery, our award winning creative team works to ensure that the final product is exceptional and rings true to the audience. We aim to make everything we touch raw, dynamic and affecting. Let’s tell the world how TUFF you are. 

Contact

general inquiries

2148 1/2 W. Sunset Blvd
Los Angeles, CA 90056
323-522-3025
hello@tuffcontender.com

Managing Partner / Head of Production
Max Rose
max@tuffcontender.com

Partner / Senior Executive Producer
DJay Brawner
djay@tuffcontender.com

Music Video Executive Producer
Felicty Jayn Heath
felicity@tuffcontender.com

commercial representation

West
Sara Barnthouse
sara@devinereps.com

Mid West
Sharon Swanson
sharon@sharonandperry.com

East
Carleigh Finch
carleigh@devinereps.com

Taryn Leonard
taryn@devinereps.com

South
Perry Tongate
perry@sharonandperry.com

music video representation

United States
Jen Herrera
jen@lasbandas.tv

United Kingdom
Andy Roberts
andy@lasbandas.tv

Record Store Day

Vans

VANS x RECORD STORE DAY

Black-owned record stores have always represented more than just a place to buy music to their communities. Vans and Record Store Day partnered with Tuff Contender to tell and uplift the story of five stores in a series of short documentaries entitled "Open Doors". This project was Directed by DJay Brawner, and shot by Dominic Jones.

Ep. 01 RETROFIT RECORDS - Tallahassee, FL

Ep. 02 OFFBEAT - Jackson, MS

Ep. 03 DBS SOUNDS - Atlanta, GA

Ep. 04 606 RECORDS - Chicago, IL

Ep. 05 BRITTANY'S RECORD SHOP - Cleveland, OH

Harmonious

Epcot

HARMONIOUS

Walt Disney World asked director Nem Perez to oversee a project highlighting their new show at Epcot entitled: Harmonious. Nem brought on a team of 6 diverse director to work together to co-direct 9 social ads for the project. The project included directors: (In Alphabetical Order) Brazil, Christina Xing, DJay Brawner, Justin Jeffers, Max Moore, and Tamar Levine. Each directing duo filmed 3 spots at their assigned Pavilion at Epcot.

Morocco Pavilion (dir. Justin Jeffers & Tamar Levine)

China Pavilion (dir. Christina Xing & DJay Brawner)

Mexico Pavilion (dir. Max Moore & Brazil)

Custom Culture

Vans

Noah Humes

Kelly Breez

OJ Hays

Olivia Krause

Tony Whlgn

Robin Eisenberg

Todd Francis

Jay Howell

Camilo Medina

Sydney James

Press Pause

Pink

About This Project:

The Press Pause initiative created by The Jed Foundation and powered through PINK highlights different ways to cope with stress and anxiety, especially during this very different holiday season. We created four "mini" episodes that show a variety of mindfulness techniques to use when things feel overwhelming or difficult. I was so excited to not only write but direct, which I did for the first time with this project. I had been waiting for the perfect time and/or project to direct and this just felt like something I wanted to be a part of. It was a chance to do something creative while also hopefully helping people too. - Chrissie Fit (Director, Writer, Actor)

Episode 1

Episode 2

Episode 3

Episode 4

Credits

Pelican

Find Life

CASE STUDY

Previously considered a working-class, utility company known for coolers and hardcases, Pelican was looking to change perceptions and relaunch as an influential lifestyle brand that appeals to younger audiences. When Starch Creative came to us to collaborate on this rebrand, we all said, wait a second… we might be perfect for this. We are sorta cool, not old and already use Pelican products, so let’s show the world what we already know.

EXECUTION

Concepting / Storyboards / Production / Photography / Post Production
Credits
Director DJay Brawner and creative director Paul Giacomazzi knew they had to get super method with Starch’s concept of the “California Road Trip”. To deliver that west coast camp vibe, the entire cast, crew, and agency high-tailed it into the wilderness. Pelican products were used on camera and behind the scenes for fun and okay, yeah.. maybe a touch of survival. The morning coffee stayed hot and the post-shoot beers around the campfire stayed ice cold. Having road-tested Pelican products ourselves, we can say with authenticity... it's a 10/10 would recommend across the board. And so, the end result (aka a sweet little 30-second commercial and photography campaign) is aspirational and showcases the functionality of each item.

PHOTOGRAPHY

This project took approximately four weeks to complete from concept-phase to delivery. Tuff was heavily involved in all aspects of the campaign, including storyboarding, production, and visual branding. This video has been utilized by the client online, across social media, and in retail stores to evoke the essence of Pelican in 2019 and beyond. Every time we think of this project, we’ll remember waking up in tents to below freezing temperatures. Winter in Big Bear is no joke. At least the coffee was warm.

PLACEMENT

Test Case Study

Testing Deployment

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Emphasized Text

"This is a quote"

- Plato

Credits

Ebay Sneakers

Horror Scuff

View Project

Courtney Barnett

Write a list of things...

View Project

Rae

Glow With CBD

View Project

K.FLay

Nothing Can Kill Us

View Project

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