Work

Short Film

Quiet Hearts

Converse

Creativity Can’t Be Quarantined

Hayley Orrantia

Find Yourself Somebody

Ingrid Andress

The Stranger

Skittles Dips

Adam Rippon

Subway

Anna Cathcart

Shallou

Older ft Daya

All Time Low

Some Kind of Disaster

Rae Wellness

Manifesto

Kid Buu

Blunt ft. Blac Youngsta

Degree

The Devil’s Music

Highly Suspect

16

Twix

Matt Cutshall

AARP

Rewards

The Faim

Humans

Misterwives

Why Why Why

M&Ms

Hazelnutmania

Pelican

Find Life

Kid Buu

Sauce

Fitz & The Tantrums

All The Feels

Qdoba

Daydreamer

Go Skateboarding

Break Barriers

The Glorious Sons

Panic Attack

Gnash

Broken Hearts Club

GNASH

Imagine If

Hayley Orrantia

If I Don’t

Bailey Bryan

Perspective

Silent Rival

Die A Little

Elhae

Sanctuary ft Big Krit

Elhae

Hennessy

Zavia Ward

100 Ways

Discover

Quincy Davis

William Singe

Please

Powerade

Power Through

Folgers

Real Heroes

Fever 333

Burn It

Google Cloud x Nasa

The Search For Life

Picture This!

One Drink

Phantoms ft Vanessa Hudgens

Lay With Me

Nikki Yanofsky

Big Mouth

West Coast Massive

High & Low

Kim Petras

I Don’t Want It At All

Glossier

You Look Good

Ritani

The Right Ring

Under Armour + Samsung

FIRSTS

Snap Inc.

Skaters

Tommy Hilfiger x GIGI Hadid

Roll Deep

GoToMeeting

Work Together

Paramore

Hard Times

Melanie Martinez

Pity Party

Miya Folick

Deadbody

Adidas

Discover Yourself

House of Marley

Welcome

Esso

The Farewell

Beth Ditto

Fire

Coheed and Cambria

You Got Spirit, Kid

A$AP Mob ft Juicy J

Yamborghini High

The Black Keys

Howlin’ For You

Nike

Who’s Your Five

LaCie

Fuel

Honda

Special Time Of Year

Service Now

Everything As A Service

Hogue Knives

Hogue Man

R2Integrated

The New Integrated

Catapult King

Hinge

Coors Light

Mountain Main

Adidas

Energy Boost

Ritani

I’ve Got A Guy

Champs x Adidas

Rich The Kid

Danny Ocean

Me Rehúso

Disney

LOL

Adidas

All Day Mind

Minted

Weddings

Qualcomm

A Smarter Home For All

Hidden Valley Ranch

Pork Chops

Nescafé Gold

Instant Coffee Shop

Ariana Grande

Everyday FT. Future

Facebook

5 Points

Theory Of A Deadman

Straight Jacket

Made.com

Life Matters

Adidas

Nutrition

deliberateLIFE

Live Well

Adidas

Movement

Lindsey Stirling

Christmas C’mon

Fickle Friends

Brooklyn

CRAY

Lotus

G-Shock

Fortitude

Steve Aoki

Night Call Ft. Lil Yachty & Migos

Panama

Hope For Something

Highly Suspect

Little One

Lupe Fiasco

Jump ft Gizzle

The Aces

Physical

GoToMeeting

Get In Tune

Billboard & Guess

Pia Mia – Day In The Life

Billboard

Pia Mia

Snapchat

Birthday

Zay Hilfigerrr & Zayion McCall

Juju & The Beat

Belly

No Option

Panic! At The Disco

Victorious

Skullcandy

Air Raid

Creatives

Al Kalyk

Caleb Mallery

Daniel Centrone

DJay Brawner

Emma Higgins

Ian Shiver

Jibrael

Joe Mischo

joffco

Kassy Mahea

Kiersten Stevens

Max Moore

Morgan Gruer

Neil Favila

ours&yours

Rob McConnaughy

Slater Dixon

Work

Louis The Child ft MAX

Dear Sense

Short Film

Quiet Hearts

Against the Current

Almost Forgot

a film by Morgan Gruer

Reflections

Katy Rose

Fall Like a Feather

Kehlani

Escape

The Decemberists

Severed

SIX60

Please Don’t Go

The Venus Project

Won’t Hurt

Robinson

Medicine

Brynn Elliot

Internet You

Converse

Creativity Can’t Be Quarantined

Post Reel

From Our Creatives

Rae Spring 2020

Eric Andre

Lil Yachty

Terror Jr

House of Marley London

Lil Wayne x Uggs

Adidas

House Of Marley

Fila

Footwear

Fuji

Felix Jaehn

Sicko

Hayley Orrantia

Find Yourself Somebody

SOCIAL MEDIA GIFS

Squash Blossom

Veil

Quill

Private Chef Club

Kodak

Cosmetics

People & Fashion

Cannabis

Beverage

Food

Ingrid Andress

The Stranger

Lululemon

Worth The Extra Sweat

SoFi

Various

New Found Glory

Greatest of All Time

Skittles Dips

Adam Rippon

Subway

Anna Cathcart

Shallou

Older ft Daya

All Time Low

Sleeping In

Puss N Boots

Sister ft Norah Jones

Matt Ox

Jetlag ft Chief Keef

Chateau Picoron

Sainte Colombe

Bazzi x Flaunt

Hey Violet

Queen Of The Night

All Time Low

Some Kind of Disaster

Chapel

Don’t You Love Me

Chloe M

Kindergarten

Lil Lotus

Never Get Away

Motionless In White

Another Life

Oliver

Light Flex

Tiny Moving Parts

Vertebrae

The Menzingers

Anna

Tuff Contender

2019 Year In Review

Photo Project

Rae Wellness

Manifesto

Kid Buu

Blunt ft. Blac Youngsta

Degree

The Devil’s Music

Highly Suspect

16

Twix

Matt Cutshall

AARP

Rewards

The Faim

Humans

Misterwives

Why Why Why

M&Ms

Hazelnutmania

GLOBAL DAN x G-EAZY

Wants

MASEGO

Favorite Tings

First Bank

Early Morning

Pelican

Find Life

Mercedes-Benz

Unleash Your imagination

First Bank

Late Night

WYOMING DEPARTMENT OF HEALTH

Dear Mom

Kid Buu

Sauce

Fitz & The Tantrums

All The Feels

Qdoba

Daydreamer

Go Skateboarding

Break Barriers

The Glorious Sons

Panic Attack

Marianas Trench

Glimmer

Gnash

Broken Hearts Club

GNASH

Imagine If

Hayley Orrantia

If I Don’t

Ingrid Andress

Lady Like

Bailey Bryan

Perspective

DE'WAYNE JACKSON

FAMILY TREE

KCamp

Racks Like This

Stefan James

Temptation

Skoles

Crazy

Beach Season

Time & Place

KCAMP

Hoola Hoop

Seatgeek x MLS

Sharing

Candy Club

Straight To Your Door

Zen Foods

Eating Healthy

Care

Manifesto

Papa Roach

“Elevate”

Kulick

“Hole In My Head”

Al Kalyk

Hey Violet

Queen Of The Night

Matt Ox

Jetlag ft Chief Keef

Bazzi x Flaunt

Chateau Picoron

Sainte Colombe

Puss N Boots

Sister ft Norah Jones

Felix Jaehn

Sicko

Caleb Mallery

Silent Rival

Die A Little

Hollywood Undead

“Gotta Let Go”

Real Friends

Final

Memphis Mayfire

“The Old Me”

Sevendust

“Dirty”

I Prevail "Lifelines"

“Lifelines”

Papa Roach

“Elevate”

Daniel Centrone

Folgers

Real Heroes

G-Shock

Fortitude

Dronemax

What Powers You

Zay Hilfigerrr & Zayion McCall

Juju & The Beat

nothing,nowhere.

clarity in kerosene

DJ Mustard

Ridin’ Around

Powerade

Power Through

The Menzingers

Anna

DJay Brawner

Highly Suspect

16

Fever 333

Burn It

Snapchat

Birthday

GNASH

Imagine If

Snap Inc.

Skaters

Highly Suspect

Little One

Gnash

Broken Hearts Club

Pelican

Find Life

Skullcandy

Air Raid

Emma Higgins

Shallou

Older ft Daya

Lululemon

Worth The Extra Sweat

Ingrid Andress

The Stranger

Rae Wellness

Manifesto

Subway

Anna Cathcart

Virgin Mobile

Be A Member

Bailey Bryan

Perspective

Corona

Sunsets

Ingrid Andress

Lady Like

Glossier

You Look Good

Picture This!

One Drink

Nikki Yanofsky

Big Mouth

Hayley Orrantia

If I Don’t

Marianas Trench

Rythm of Your Heart

Jeep

Go Anywhere

Dear Rouge

Boys and Blondes

Mise En Scene

Waster

Dear Rouge

Tongues

Zavia Ward

100 Ways

Marianas Trench

Glimmer

Hayley Orrantia

Find Yourself Somebody

Ian Shiver

Kodak

Cannabis

SOCIAL MEDIA GIFS

Beverage

People & Fashion

Food

Veil

Cosmetics

Private Chef Club

Squash Blossom

Quill

Jibrael

Blonder

In And Out

Bellator

In Focus(Josh Thomson)

Lia Marie Johnson

DNA

Lee DeWyze

Stone

Theory Of A Deadman

Wake Up Call

Joe Mischo

Care

Manifesto

DE'WAYNE JACKSON

FAMILY TREE

Zen Foods

Eating Healthy

KCAMP

Hoola Hoop

Seatgeek x MLS

Sharing

Beach Season

Time & Place

Skoles

Crazy

Stefan James

Temptation

Candy Club

Straight To Your Door

KCamp

Racks Like This

The Glorious Sons

Panic Attack

Go Skateboarding

Break Barriers

The Faim

Humans

Kid Buu

Blunt ft. Blac Youngsta

Kid Buu

Sauce

Short Film

Quiet Hearts

joffco

Paramore

Hard Times

Lindsey Stirling

Christmas C’mon

Misterwives

Our Own House

Misterwives

Why Why Why

Kassy Mahea

Kulick

“Colors”

Serena Foster

“Hollow”

Kulick

“Hole In My Head”

Kiersten Stevens

SoFi

Qualcomm

A Smarter Home For All

Hidden Valley Ranch

Pork Chops

Minted

Weddings

Fuji

Soy Yay

How To Cook Shrimp

Footwear

Various

Disney

LOL

Max Moore

Chloe M

Kindergarten

All Time Low

Sleeping In

Chapel

Don’t You Love Me

Motionless In White

Another Life

Lil Lotus

Never Get Away

Oliver

Light Flex

Tiny Moving Parts

Vertebrae

New Found Glory

Greatest of All Time

Converse

Creativity Can’t Be Quarantined

Morgan Gruer

Against the Current

Almost Forgot

The Decemberists

Severed

SIX60

Please Don’t Go

Brynn Elliot

Internet You

a film by Morgan Gruer

Reflections

Robinson

Medicine

Katy Rose

Fall Like a Feather

Kehlani

Escape

Louis The Child ft MAX

Dear Sense

The Venus Project

Won’t Hurt

Neil Favila

Rae Spring 2020

Champs x Adidas

Rich The Kid

House of Marley

Welcome

Lil Wayne x Uggs

Discover

Quincy Davis

Intermix

My Time

Fila

Discover

Karen Civil

House Of Marley

Adidas

Terror Jr

Lil Yachty

Eric Andre

ours&yours

Steve Aoki

Night Call Ft. Lil Yachty & Migos

OG Maco

Do What It Do

Steve Aoki

Lit Ft. T-Pain & Gucci Mane

Steve Aoki & DVBBS

Without U feat. 2 Chainz

Painted Palms

Refractor

Rob McConnaughy

Nescafé Gold

Instant Coffee Shop

Dunkin Donuts

Creamer

Burger King

Yumbo

Butterball

Turkatarian

Mountain Dew

The Wild Is Calling

OFF!

Wrong

Honda

Special Time Of Year

Jeremiah Weed

ZZ Top

Qdoba

Daydreamer

Slater Dixon

Degree

The Devil’s Music

Under Armour + Samsung

FIRSTS

Twix

Matt Cutshall

LaCie

Fuel

Adidas

Nutrition

Adidas

Movement

Catapult King

Hinge

Skittles Dips

Adam Rippon

Rae Spring 2020

Eric Andre

Lil Yachty

Terror Jr

House of Marley London

Lil Wayne x Uggs

Adidas

House Of Marley

Fila

Footwear

Fuji

SOCIAL MEDIA GIFS

Squash Blossom

Veil

Quill

Private Chef Club

Kodak

Cosmetics

People & Fashion

Cannabis

Beverage

Food

SoFi

Various

Photo Project

who we are

Our inspiration is you. At Tuff Contender, our main goal is to create content inspired by the human condition. We believe in diverse characters told through the lens of diverse creatives. We partner with clients to create visuals that push the storytelling medium. From inception to delivery, our award winning creative team works to ensure that the final product is exceptional and rings true to the audience. We aim to make everything we touch raw, dynamic and affecting. Let’s tell the world how TUFF you are.

Contact

general inquiries

2148 1/2 W. Sunset Blvd
Los Angeles, CA 90056
323-522-3025
hello@tuffcontender.com

Partner / Head of Production
Max Rose
max@tuffcontender.com

Partner / Executive Producer
DJay Brawner
djay@tuffcontender.com

commercial representation

West
Sara Barnthouse
sara@devinereps.com

Mid West
Sharon Swanson
sharon@sharonandperry.com

South
Perry Tongate
perry@sharonandperry.com

East
Dana Dubay
dana@dubay.tv

music video representation

United States
Jen Herrera
jen@lasbandas.tv
Directors: Djay Brawner, Dan Centrone, Emma Higgins, Jibrael, Max Moore, Kassy Mahea, Joffco

United States
Doug Klinger
doug@reprobates.tv
Directors: Joe Mischo, Al Kalyk, Morgan Gruer

United States
Tommy Labuda
tommylabuda@me.com
Director: Chris Marrs Pillero

United Kingdom
Andy Roberts
andy@lasbandas.tv

Pelican

Find Life

CASE STUDY

Previously considered a working-class, utility company known for coolers and hardcases, Pelican was looking to change perceptions and relaunch as an influential lifestyle brand that appeals to younger audiences. When Starch Creative came to us to collaborate on this rebrand, we all said, wait a second… we might be perfect for this. We are sorta cool, not old and already use Pelican products, so let’s show the world what we already know.

EXECUTION

Concepting / Storyboards / Production / Photography / Post Production

Credits

Director DJay Brawner and creative director Paul Giacomazzi knew they had to get super method with Starch’s concept of the “California Road Trip”. To deliver that west coast camp vibe, the entire cast, crew, and agency high-tailed it into the wilderness. Pelican products were used on camera and behind the scenes for fun and okay, yeah.. maybe a touch of survival. The morning coffee stayed hot and the post-shoot beers around the campfire stayed ice cold. Having road-tested Pelican products ourselves, we can say with authenticity... it's a 10/10 would recommend across the board. And so, the end result (aka a sweet little 30-second commercial and photography campaign) is aspirational and showcases the functionality of each item.

PHOTOGRAPHY

This project took approximately four weeks to complete from concept-phase to delivery. Tuff was heavily involved in all aspects of the campaign, including storyboarding, production, and visual branding. This video has been utilized by the client online, across social media, and in retail stores to evoke the essence of Pelican in 2019 and beyond. Every time we think of this project, we’ll remember waking up in tents to below freezing temperatures. Winter in Big Bear is no joke. At least the coffee was warm.

PLACEMENT

Test Case Study

Testing Deployment

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Emphasized Text

"This is a quote"

- Plato

Credits