Work

All Time Low

Once In A Lifetime

Moon Taxi

Say

Nothing Nowhere

Upside Down

Foster ft Sody

Fools Can’t Help Falling In Love

Rae

Spring 2021

ILLENIUM

Hearts On Fire

Corey Taylor

Samatha’s Gone

Local Natives

Lemon ft Sharon Van Etten

Press Pause ft Chrissie Fit

Pink

JXDN

Better Off Dead

The Home Depot

Gameday Spaces

Bad Cat Amps

Anthem

Acre Mezcal

The Unknown

Sunday Funday

The Funday

Bulleit

Creds

Corey Taylor

Black Eyes Blue

Movements

Don’t Give Up Your Ghost

Skillz App

Dog Attack

Converse X Aon Brasi

Create At Home

Bulleit

Sustainability

Corey Taylor

CMFT Can’t Be Stopped

Short Film

Quiet Hearts

Converse

Creativity Can’t Be Quarantined

Hayley Orrantia

Find Yourself Somebody

Ingrid Andress

The Stranger

Skittles Dips

Adam Rippon

Shallou

Older ft Daya

All Time Low

Some Kind of Disaster

Rae Wellness

Manifesto

Kid Buu

Blunt ft. Blac Youngsta

Degree

The Devil’s Music

Highly Suspect

16

Twix

Matt Cutshall

AARP

Rewards

The Faim

Humans

Misterwives

Why Why Why

M&Ms

Hazelnutmania

Pelican

Find Life

Kid Buu

Sauce

Fitz & The Tantrums

All The Feels

Qdoba

Daydreamer

Go Skateboarding

Break Barriers

The Glorious Sons

Panic Attack

Gnash

Broken Hearts Club

GNASH

Imagine If

Hayley Orrantia

If I Don’t

Bailey Bryan

Perspective

Silent Rival

Die A Little

Elhae

Sanctuary ft Big Krit

Elhae

Hennessy

Zavia Ward

100 Ways

William Singe

Please

Powerade

Power Through

Folgers

Real Heroes

Fever 333

Burn It

Google Cloud x Nasa

The Search For Life

Picture This!

One Drink

Phantoms ft Vanessa Hudgens

Lay With Me

Nikki Yanofsky

Big Mouth

West Coast Massive

High & Low

Kim Petras

I Don’t Want It At All

Glossier

You Look Good

Ritani

The Right Ring

Under Armour + Samsung

FIRSTS

Snap Inc.

Skaters

Tommy Hilfiger x GIGI Hadid

Roll Deep

GoToMeeting

Work Together

Melanie Martinez

Pity Party

Miya Folick

Deadbody

Adidas

Discover Yourself

House of Marley

Welcome

Esso

The Farewell

Beth Ditto

Fire

Coheed and Cambria

You Got Spirit, Kid

A$AP Mob ft Juicy J

Yamborghini High

The Black Keys

Howlin’ For You

Nike

Who’s Your Five

LaCie

Fuel

Honda

Special Time Of Year

Service Now

Everything As A Service

Hogue Knives

Hogue Man

R2Integrated

The New Integrated

Catapult King

Money Fling

Coors Light

Mountain Main

Adidas

Energy Boost

Ritani

I’ve Got A Guy

Champs x Adidas

Rich The Kid

Danny Ocean

Me Rehúso

Disney

LOL

Adidas

All Day Mind

Minted

Weddings

Qualcomm

A Smarter Home For All

Hidden Valley Ranch

Pork Chops

Nescafé Gold

Instant Coffee Shop

Ariana Grande

Everyday FT. Future

Facebook

5 Points

Theory Of A Deadman

Straight Jacket

Made.com

Life Matters

Adidas

Nutrition

deliberateLIFE

Live Well

Creatives

Al Kalyk

Caleb Mallery

Daniel Centrone

DJay Brawner

Ian Shiver

Jibrael

Joe Mischo

Kassy Mahea

Kiersten Stevens

Lewis Cater

Max Moore

Morgan Gruer

Neil Favila

ours&yours

Rob McConnaughy

Slater Dixon

Al Kalyk

Bio

Hey Violet

Queen Of The Night

Matt Ox

Jetlag ft Chief Keef

Bazzi x Flaunt

Chateau Picoron

Sainte Colombe

Puss N Boots

Sister ft Norah Jones

Felix Jaehn

Sicko

Caleb Mallery

ILLENIUM

Hearts On Fire

Silent Rival

Die A Little

Angels & Airwaves

All That’s Left Is Love

Memphis Mayfire

“The Old Me”

Real Friends

Final

Hollywood Undead

“Gotta Let Go”

Papa Roach

“Elevate”

Sevendust

“Dirty”

I Prevail "Lifelines"

“Lifelines”

Daniel Centrone

Folgers

Real Heroes

Powerade

Power Through

G-Shock

Fortitude

Dronemax

What Powers You

Zay Hilfigerrr & Zayion McCall

Juju & The Beat

nothing,nowhere.

clarity in kerosene

DJ Mustard

Ridin’ Around

The Menzingers

Anna

DJay Brawner

Bad Cat Amps

Anthem

Highly Suspect

16

Pelican

Find Life

Corey Taylor

Samatha’s Gone

Corey Taylor

CMFT Can’t Be Stopped

Fever 333

Burn It

Melanie Martinez

Pity Party

GNASH

Imagine If

Snapchat

Birthday

Corey Taylor

Black Eyes Blue

Snap Inc.

Skaters

Highly Suspect

Little One

Gnash

Broken Hearts Club

Skullcandy

Air Raid

Ian Shiver

Kodak

Cannabis

SOCIAL MEDIA GIFS

Beverage

People & Fashion

Food

Veil

Cosmetics

Private Chef Club

Squash Blossom

Quill

Jibrael

Blonder

In And Out

Bellator

In Focus(Josh Thomson)

Lia Marie Johnson

DNA

Lee DeWyze

Stone

Theory Of A Deadman

Wake Up Call

Joe Mischo

Rose Villain

Il Diavolo Piange

DE'WAYNE JACKSON

FAMILY TREE

Conan Gray

Comfort Crowd

Short Film

Quiet Hearts

Sour Face

Human Killer

The Glorious Sons

Panic Attack

Zen Foods

Eating Healthy

Skoles

Crazy

KCAMP

Hoola Hoop

Seatgeek x MLS

Sharing

Beach Season

Time & Place

Stefan James

Temptation

Kid Buu

Blunt ft. Blac Youngsta

Candy Club

Straight To Your Door

KCamp

Racks Like This

Go Skateboarding

Break Barriers

Care

Manifesto

The Faim

Humans

Ryan Caraveo

Murda

Kid Buu

Sauce

Skillz App

Dog Attack

Kassy Mahea

Rae

Spring 2021

Acre Mezcal

The Unknown

Kulick

“Colors”

All Saints

Nature

Frank Lead

Embrace the Light

Milquetoast

CIGARETTE BURNS

Serena Foster

“Hollow”

Kulick

“Hole In My Head”

Burning Pools

Woman

Sunday Funday

The Funday

Richbreed

Signs (Live Session)

Plant Bomb

Face Mist

Kiersten Stevens

SoFi

Qualcomm

A Smarter Home For All

Hidden Valley Ranch

Pork Chops

Minted

Weddings

Fuji

Soy Yay

How To Cook Shrimp

Footwear

Various

Disney

LOL

Lewis Cater

The Hunna

Young & Faded

All Time Low

Some Kind of Disaster

IKEA

This is Our IKEA Greenwich

Pendulum

Nothing for Free

Sum 41

45 (A Matter of Time)

World Animal Protection

You Are What You Eat

Neck Deep

In Bloom

Hot Milk

Take Your Jacket

Hyper X

We’re All Gamers

GREGGS

#GetYours Cappuccino

Stand Atlantic

Blurry

Max Moore

Foster ft Sody

Fools Can’t Help Falling In Love

Moon Taxi

Say

JXDN

Better Off Dead

Converse X Aon Brasi

Create At Home

Bulleit

Creds

Nothing Nowhere

Upside Down

Converse

Creativity Can’t Be Quarantined

Bulleit

Sustainability

All Time Low

Sleeping In

Gucci Highwaters

Straight Jacket

New Found Glory

Greatest of All Time

Chloe M

Kindergarten

All Time Low

Once In A Lifetime

Morgan Gruer

Against the Current

Almost Forgot

The Decemberists

Severed

SIX60

Please Don’t Go

Brynn Elliot

Internet You

a film by Morgan Gruer

Reflections

Robinson

Medicine

Katy Rose

Fall Like a Feather

Kehlani

Escape

Louis The Child ft MAX

Dear Sense

The Venus Project

Won’t Hurt

Ghosted

Short Film

MXMTOON

Bon Iver

Neil Favila

Rae Spring 2020

Champs x Adidas

Rich The Kid

House of Marley

Welcome

Lil Wayne x Uggs

Discover

Quincy Davis

Intermix

My Time

Fila

Discover

Karen Civil

House Of Marley

Adidas

Terror Jr

Lil Yachty

Eric Andre

RAE FALL 2020

ours&yours

Steve Aoki

Night Call Ft. Lil Yachty & Migos

OG Maco

Do What It Do

Steve Aoki

Lit Ft. T-Pain & Gucci Mane

Steve Aoki & DVBBS

Without U feat. 2 Chainz

Painted Palms

Refractor

Rob McConnaughy

Nescafé Gold

Instant Coffee Shop

Dunkin Donuts

Creamer

Burger King

Yumbo

Butterball

Turkatarian

Mountain Dew

The Wild Is Calling

OFF!

Wrong

Honda

Special Time Of Year

Jeremiah Weed

ZZ Top

Qdoba

Daydreamer

Slater Dixon

Degree

The Devil’s Music

Twix

Matt Cutshall

Under Armour + Samsung

FIRSTS

Skittles Dips

Adam Rippon

LaCie

Fuel

Catapult King

Money Fling

Nike

House of Hoops

AT&T

Blue Carpet

Twisted Tea

Jake Franklin

Midea

#acupgrade

RAE FALL 2020

Neil Favila

Rae Spring 2020

Neil Favila

Eric Andre

Neil Favila

Lil Yachty

Neil Favila

Terror Jr

Neil Favila

House of Marley London

Lil Wayne x Uggs

Neil Favila

Adidas

Neil Favila

House Of Marley

Neil Favila

Fila

Neil Favila

Footwear

Kiersten Stevens

Fuji

Kiersten Stevens

SOCIAL MEDIA GIFS

Ian Shiver

Squash Blossom

Ian Shiver

Veil

Ian Shiver

Quill

Ian Shiver

Private Chef Club

Ian Shiver

Kodak

Ian Shiver

Cosmetics

Ian Shiver

People & Fashion

Ian Shiver

Cannabis

Ian Shiver

Beverage

Ian Shiver

Food

Ian Shiver

SoFi

Kiersten Stevens

Various

Kiersten Stevens

Photo Project

who we are

Our inspiration is you. At Tuff Contender, our main goal is to create content inspired by the human condition. We believe in diverse characters told through the lens of diverse creatives. We partner with clients to create visuals that push the storytelling medium. From inception to delivery, our award winning creative team works to ensure that the final product is exceptional and rings true to the audience. We aim to make everything we touch raw, dynamic and affecting. Let’s tell the world how TUFF you are. 

Contact

general inquiries

2148 1/2 W. Sunset Blvd
Los Angeles, CA 90056
323-522-3025
hello@tuffcontender.com

Partner / Head of Production
Max Rose
max@tuffcontender.com

Partner / Executive Producer
DJay Brawner
djay@tuffcontender.com

commercial representation

West
Sara Barnthouse
sara@devinereps.com

Mid West
Sharon Swanson
sharon@sharonandperry.com

South
Perry Tongate
perry@sharonandperry.com

East
Dana Dubay
dana@dubay.tv

music video representation

United States
Jen Herrera
jen@lasbandas.tv
Directors: DJay Brawner, Emma Higgins, Jibrael, Max Moore, Kassy Mahea, Joffco, Ours&Yours

United States
Doug Klinger
doug@reprobates.tv
Directors: Joe Mischo, Al Kalyk, Morgan Gruer

United Kingdom
Andy Roberts
andy@lasbandas.tv

Press Pause

Pink

About This Project:

The Press Pause initiative created by The Jed Foundation and powered through PINK highlights different ways to cope with stress and anxiety, especially during this very different holiday season. We created four "mini" episodes that show a variety of mindfulness techniques to use when things feel overwhelming or difficult. I was so excited to not only write but direct, which I did for the first time with this project. I had been waiting for the perfect time and/or project to direct and this just felt like something I wanted to be a part of. It was a chance to do something creative while also hopefully helping people too. - Chrissie Fit (Director, Writer, Actor)

Episode 1

Episode 2

Episode 3

Episode 4

Credits

Pelican

Find Life

CASE STUDY

Previously considered a working-class, utility company known for coolers and hardcases, Pelican was looking to change perceptions and relaunch as an influential lifestyle brand that appeals to younger audiences. When Starch Creative came to us to collaborate on this rebrand, we all said, wait a second… we might be perfect for this. We are sorta cool, not old and already use Pelican products, so let’s show the world what we already know.

EXECUTION

Concepting / Storyboards / Production / Photography / Post Production
Credits
Director DJay Brawner and creative director Paul Giacomazzi knew they had to get super method with Starch’s concept of the “California Road Trip”. To deliver that west coast camp vibe, the entire cast, crew, and agency high-tailed it into the wilderness. Pelican products were used on camera and behind the scenes for fun and okay, yeah.. maybe a touch of survival. The morning coffee stayed hot and the post-shoot beers around the campfire stayed ice cold. Having road-tested Pelican products ourselves, we can say with authenticity... it's a 10/10 would recommend across the board. And so, the end result (aka a sweet little 30-second commercial and photography campaign) is aspirational and showcases the functionality of each item.

PHOTOGRAPHY

This project took approximately four weeks to complete from concept-phase to delivery. Tuff was heavily involved in all aspects of the campaign, including storyboarding, production, and visual branding. This video has been utilized by the client online, across social media, and in retail stores to evoke the essence of Pelican in 2019 and beyond. Every time we think of this project, we’ll remember waking up in tents to below freezing temperatures. Winter in Big Bear is no joke. At least the coffee was warm.

PLACEMENT

Test Case Study

Testing Deployment

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Emphasized Text

"This is a quote"

- Plato

Credits

Rae

Spring 2021

View Project

All Time Low

Once In A Lifetime

View Project

Pink

Press Pause ft Chrissie Fit

View Case Study

Local Natives

Lemon ft Sharon Van Etten

View Project

Tuff Contender

2020 Year In Review

View Project

JXDN

Better Off Dead

View Project

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